Content Marketing Manager
LexisNexis Risk Solutions
About the Role
Global Content Marketing Manager, Contractor The Global Content Marketing Manager, is responsible for initiating and driving marketing communications strategies, messaging and content development. This position will take the organization’s brand messaging to a new level. We are seeking a talented, proactive and dynamic individual who is excited to build and expand our brand profile via compelling, targeted content, relevant to the global markets we serve.
This role will support diverse and expanding media channels and marketing mix, working directly with our business and marketing leadership, vertical marketing managers, product management, sales and support areas to define and deliver a strategic messaging platform and content marketing assets.
The Global Content Marketing Manager will develop positioning and messaging, create content and write copy which is on target/on brand and meets the needs of the organization for our awareness, acquisition and retention goals.
The ideal candidate is a creative, strategic thinker who knows what an innovative and consistent content marketing strategy can do for an organization. S/he will develop the content marketing strategy and supporting assets in partnership with business and marketing stakeholders. This means the candidate must be an excellent writer with an eye for creating compelling, professional, multimedia content; great at building key relationships; and have previous B2B marketing experience, within insurance or financial services industries a plus.
Responsibilities • Responsible for content marketing strategies, plans and assets, including white papers, blog posts, infographics and online web property content, including corporate web sites and blogs • Assist in preparing strategic content marketing plan with vertical marketing managers • Ensure content marketing strategy is consistent and reflects the organization’s strategic vision and roadmap • Establish strong relationships across business unit verticals, marketing, product, sales and support organizations • Work closely with the Senior Content Marketing Manager to define a content marketing strategy. • Assist the Senior Content Marketing Manager in managing and developing effective and compelling optimized content including, but not limited to, web page and blog copy, white papers, sales sheets, case studies, infographics and videos. • Partner with the Insurance Marketing and Automotive Marketing team leads in developing vertical specific content to be used in ongoing marketing campaigns. • Manages deadlines, coordinates workflow, monitors progress and reports results of content marketing efforts. • Partners with the Marketing Manager, Social Media and US Content Marketing Manager on opportunities to leverage content across our branded Social Media platforms and global online properties. • Continually optimize content to improve SEO results. • Reports to the Senior Content Marketing Manager while working with Marketing Managers and Directors, Corporate Marketing and PR stakeholders and external copywriting/design resources. Requirements • English, French and/or Spanish language ability, preferably to fluent/native level • At least 2 years’ experience in marketing communications • Strong knowledge of B2B marketing mix and media channels; PR experience a plus • Extensive experience in messaging and value proposition development • Experience developing and implementing content marketing strategies for diverse audience segments • Strong copy writing and proofing skills a must • Inventive, perceptive self-starter, capable of adapting quickly in a fast-changing environment • Ability to develop stories, narratives and connect the dots between mega-trends, economic movements and our global target markets • Proven conceptual and project management skills • College degree, preferably in Communications, Marketing or Business • Ability to review market research, data and analyses to uncover underlying drivers, assess potential impact, and design aligned communication strategies and metrics • Experience in working in a matrix environment with multiple stakeholders and partners • Exceptional verbal and interpersonal skills. • Strong understanding of SEO best practices in developing optimized content. • Strong organization and problem solving skills. Ability to create and maintain and communicate project plans and timelines. • Proven track record of delivering exceptional quality content on time. • Strong data-driven, analytic attitude and the ability to find and share content marketing insights from performance reporting. • An understanding of social media and its ability to promote quality content. • Experience with tools including WordPress, SiteCore, SmartSheet, BaseCamp and MS Office.
Working hours: Monday to Friday, 9am to 5pm
Contract: Fixed term
Start date: 29/07/2019