During my Summer Internship this year as Brand and Communications Marketing Intern, I felt that I managed to gain more knowledge and experience around Marketing. I became familiar with Marketing platforms such as Sale Force, Eloqua and created a branding survey for Qualtrics. I used to write content for social media on topics such as: “Mental health”, “Hybrid workplaces”, “How to effectively manage open enrolment”. I also wrote landing pages and email copy for Whitepaper’s assets and drafted texts for emails sent to customers to join the Insight Hub and be part of the community. I enjoyed coordinating the Trademarks project around all channels and managed to build quick working relationships with different teams to successfully lead the project to completion. As a personal assistant, I assisted my director with the promotion of the website by selecting visually appealing material. I felt comfortable contributing to the promotion of the company’s magazine, writing content that might interest the target audience. I always managed to complete projects on time and felt comfortable when I stepped out of my comfort zone to perform even better every day. As a student looking to specialize in Marketing, I believe this is a unique opportunity to put in practice and further develop my skills.
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