Graduate
I am Karen, I graduated with a marketing degree in my master's degree and also have a business administration background. I have been working mainly in digital marketing, strategic consultancy and event planning roles in different sectors during my studies.
Within my experiences, I find that developing digital marketing strategies, creating and running new ideas to drive brand awareness and analysing the end result interested me the most. I have several experiences in this, and my practical projects further boosted my interest in the marketing area as a full-time career option. For example, I was the project leader of a team of 7 responsible for creating a marketing and engagement campaign for IBM, managing their social media account, raising brand awareness for their target audience and boosting the engagement rate to nearly 40%.
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